About Loveday London

Welcome to the irresistible world of Loveday London…

A luxury lingerie and lifestyle brand specialising in exquisite designs and boudoir accessories, all inspired by an unmistakable 'Hardcore Romance' aesthetic which has come to define the uniqueness of the brand.

Not only do Loveday London's designs provide pure luxury, they have also developed a patented adjustable back strap system for their bras. This has been a resounding success and continues to make waves within the lingerie industry whilst being a hit with both male and female consumers.

A unique product offering, Loveday London specialises in designs crafted from fine Italian leather, luxurious laces, and softest silk to enhance every aspect of the boudoir experience; from fiercely-feminine lingerie, alluring scents and candles, to glamorous loungewear and deeply sumptuous cushions.

Loveday London takes great pride in its origins and all pieces are designed in London and made in the United Kingdom.

‘The irresistible desire to be irresistibly desired…’

About the founder

With the name ‘Luisa Loveday’, the designer was destined for a career in hardcore romance…

Prior to being the founder of Loveday London, Luisa Loveday began her career with a 1st class honours degree in Design Management. She has since headed up the design and brand development teams at some of the world’s top luxury lingerie houses, including Coco de Mer and Fleur of England.

Loveday has identified demand within the market for a brand that encapsulates the entire boudoir experience with its stand-out level of luxury, inspiring women and their lovers with both beautiful lingerie and sensual environments.

She lives in London with her husband, two young children (and two cats) and enjoys every moment of balancing business with babies!