Welcome to our shiny new world!

Welcome to our shiny new world!

Welcome to our new website and new collections for AW18.

Our most exciting season to date sees the launch of this, our amazing new website, which we hope you will enjoy exploring as much as we have creating! After 4 years, the website deserved a face lift so we have gone one better and launched a completely new one! You can now purchase using card payments as well as PayPal, convert our prices into Euros or USD and explore our stunning new imagery by photographer Saga Sig starring Georgie Hobday and Ellen Burton throughout the fabulous new platforms of the site.

Exclusively Online

The Autumn/Winter 2018 collections are available for the first time exclusively on www.lovedaylondon.com. After 4 years of seasonal wholesaling to our wonderful stockists, our founder and designer Luisa Loveday made the difficult decision to take a break from the wholesale shows to welcome her second baby into the world. Being the next level multi-tasker that she is, she couldn't keep away from designing and developed two stunning collections for AW18 - Adonna and Amazona.


Atala - The Classic Collection

Our best selling classic range Atala has also received an update with some new additions in the form of Plunge Bra (soon to be released) and best selling Ouvert Thong shape.

Soon to come...

We'll soon be launching Loveday London Gift Vouchers on the site and also our biggest ever giveaway competition, so do sign up to our newsletter to be the first to know.

Thank you

From everyone at Loveday London, we want to say a huge thank you to our lovely customers who's loyal and continued support means the world. It's a very exciting time for the brand and we are thrilled that you are a part of it.

With love always,

Loveday London 💌